Morrow Lane was founded by Jennifer Morrow Eident, a leading expert in digital marketing. Our founders and team of experts have proven track records of building, executing and leading innovative strategies with breakthrough results for high-growth companies. In addition to our leadership team we have a talented team of graphic designers, engineers, social media mavens, SEO experts and writers. We recently joined forces with, spearheaded by Courtney Boyd Myers, to expand our services to London.  

Morrow Lane is headquartered in New York City and hiring for multiple positions, contact to learn more. 

Jennifer Morrow Eident

Jennifer Morrow Eident

CEO & Co-Founder

Jennifer is an industry-leading, marketing expert and serial entrepreneur. She was formerly Head of Marketing for Rumble, a B2B mobile app publishing company, Interim CMO for Whisk, an on-demand car service app, and Head of Consumer Marketing at TouchTunes. She was also CEO & Co-Founder of Vixely, the leading iPad publication in Women's Health. 

Jen received her MBA from Stanford Business School where she created a startup incubator between the d.School (design) and MBA programs. Prior to Stanford, she worked for Cambridge Associates and the High-Tech Investment Division of the Abu Dhabi government. She is an expert in marketing and startup strategy and has been featured on Forbes, TechCrunch, GQ, HuffingtonPost, presented at SXSW and Stanford and was named in Mashable's Top 30 Under 30 and Top Women in Tech. She serves on the board of or as an or advisor to several start-ups, accelerators and nonprofits including SSE Labs (Stanford’s Start-up Incubator), Women in Tech, Stanford Angels & Entrepreneurs, Knowledgebeat, Athena Center for Leadership, Women 2.0, Knoala and Baby Bundle. Jen grew up in Connecticut, as well as Abu Dhabi, and loves traveling, wine, tennis, dancing, laughing and a challenge.  LinkedIn

Kristin Ginty


Vice President of Marketing

Kristin joins us with over 8 years of senior marketing experience in consumer tech and advertising firms. Most recently she led digital, social and event marketing efforts for Tapad, an advertising technology company. Prior to Tapad, Kristin headed event marketing at Jumptap, a mobile advertising network.  Kristin has also held marketing and PR positions at Fox Broadcasting and the Children’s Financial Network.  Kristin holds B.A. degrees in Journalism and International Studies from Penn State University. She is also an active member of General Assembly focusing on the most recent trends and tools in digital marketing.

Kristin grew up in New Jersey and moved to Spain after college before landing in NYC.  Kristin loves all things marketing, including data-driven storytelling and making an impact on social media. In her free time, she enjoys traveling, playing and watching soccer, and finding out which spots in NYC serve truly authentic tapas. LinkedIn



Patrick McMullan is an iconic American photographer considered the major visual archivist of American nightlife. He established his career from early collaboration with Andy Warhol and is still considered New York's premiere event and nightlife photographer. He is also a contributing editor at Vanity Fair, a columnist with a weekly column in New York Magazine (called "Party Lines") and a television personality. His photo work focuses on people, particularly A-list celebrities, Superstar fashion designers, models, actors, politicians, cultural icons and the power elite.

Considered one of the few professional celebrity photographers working today, McMullan's work appears regularly in such publications as New York Times Magazine, Vogue, Allure Magazine, Interview, Harper's Bazaar, Details, Ocean Drive, Gotham, Out, and The Boulevard Magazine. Patrick was born in New York and educated at New York University where he majored in business and "minored in Studio 54."  

Patrick and his event photography company, PMC, have partnered with Morrow Lane to provide the most talented photographers for our clients, partners, networks and events. Stay tuned for more to come regarding our collaboration and to inquire about booking PMC for an event click here.



Blair brings over 25 years of experience in executive positions currently serving as Global Present of PRG, the world’s largest Entertainment & Live Event Production company. Formerly, he was CEO of XOJET and Operating Partner at TPG, where he worked with over 40 companies helping manage the firm’s $58 billion of investments.

Blair has received numerous industry awards, including being named one of the Top Ten Marketers of the Year by Ad Age and Innovator of the Year by NASA. Blair is currently a Senior Advisor to TPG, an Executive Fellow at Dartmouth’s Tuck School (where he received his MBA) and holds numerous non-profit board positions including the Positive Coaching Alliance (PCA), Kairos Society, and Graduate Business Foundation (GBF). He is also a distinguished graduate of General Electric’s Financial Management Program. 

Chris Cali

Technical advisor

Chris Cali is CEO & Co-Founder of DevSpark, a leading agile development company with over 80 employees and offices in New York and. Argentina. Prior to DevSpark, he was Co-Founder of Panvidea, a venture-backed digital media company that sold to T3Media. He has worked at Yahoo! and Sony Music Entertainment. Chris is a TechStars mentor and a leader of the NYVC Tech community.

Chris has a Bachelor of Science in Computer and Information Sciences from the University of Delaware as well as a degree from the executive education program at Harvard Business School. Chris is also just one of Morrow Lane's favorite people. Ryan and Jen use the excuse of him being a client to hang out with him more.   LinkedIn.