As a Morrow Lane member, we pledge to help you scale your startup as if it were our own. Each Member has a dedicated Marketing Strategist, as well as access to our leading experts across all aspects of marketing. We will work with you to create a customized marketing strategy to meet your most critical business goals. We will then work along side you to execute, optimize, and manage a multi-channel, cross platform fully integrated marketing strategy.
Our Membership Service allows you to have the essential marketing support you need to help to grow your company. We help you make critical decisions and build the foundation for meeting your overarching company objectives- creating a brand that sets you apart from competitors, identifying, acquiring and retaining customers, launching your brand or product to market and growing revenue.
We will start with a kick-off meeting understanding the core goals of your company as well as your marketing efforts to date. We will then analyze your online brand presence (from visibility and SEO to PR/ blog coverage), as well as your messaging and targeting and brand/ customer sentiment. We will then provide you with a "Marketing Report Card" and a detailed assessment of areas where you are performing well as well as opportunities for improvement..
A dedicated Marketing Strategist will provide a minimum of 20 hours a month to you- to whatever you need the most help on, we will work with you to evaluate your biggest needs and core goals. Services include, but are not limited to:
Marketing Plan & Strategy Development
Website/ E-Commerce Optimization
Content Marketing Strategy
Editorial/ Content Calendar
Marketing Automation tools
Analytics & Reporting
Other Services for Our Members:
Social Media- strategy, editorial calendar, management, automation, analytics
On Demand Editor- everything from messaging, sales collateral, blog posts, emails
Writing- we have a highly talented and vetted editorial network of over 30 writers to help write thought leadership, guest editorial, blog posts, etc
Online Brand Presence
Marketing Automation Tools Recommendation/ Set-up/ Training
Hiring Marketing Talent
We will work with you to put in place a timeline to help execute the above tactics
The Power of Our Network:
An editorial feature of your product, company or Founder
Access to our 30K email list and 50K+ Twitter flowers
Syndication services with our media partners such as Business Insider, The Next Web, Entrepreneur.com, Yahoo, Refinery29, Forbes.com, and The Huffington Post.
Discounts with brand partners
Pitches to event panels
We have your back. We are accessible. We have been in your shoes. We will champaign everything you do, feature your company and team on our channels and pledge to understand our goals. We believe that our Start-up Membership program allows us to work with companies we want to work with long-term and want to be at the ground floor of helping you out.
We start the relationship with a kickoff meeting where we learn your biggest goals and needs and then create a strategy, roadmap, objectives and get to work!